THAT CLIENT IS REALLY ANNOYING ME!
THAT CLIENT KEEPS CANCELLING!
THAT CLIENT IS ALWAYS PUSHING BOUNDARIES!
Have you ever thought about all the clients that bother you? I mean really sit down and focus on the ones that bother you when you’re feeling good and get your blood boiling when you’re already in a bad mood.
After speaking with a massage therapist friend the other day I had a revelation about his practice which I want to share with you. We discuss various aspects of our business and act as a support structure for each other when we have questions or troubles with clients we need help with.
This particular day we were discussing some client issues he was having. One of his clients was constantly cancelling or rescheduling appointments at the last minute. He had always been flexible with this client, as this was his very first client of his massage career. There was a certain sentimental value with this person that he associated with “starting his career”.
We discussed this for a few minutes and I suggested he start setting boundaries. You would think I said to slap the client in his face! My friend said in far more colorful words that I didn't know what I was talking about. Needless to say, he is continuing to be flexible with this client and is continuing to feel frustrated.
I ONLY HOPE ONE DAY HE WAKES UP AND DISCOVERS THIS USEFUL BIT OF INFORMATION…
Paretos Law:
The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Often times, it is even more skewed and can look like 97% / 3%.
What this means for my massage therapist friend; 97% of his complaints were coming from this 1 client. This 1 client was responsible for 97% of my friend’s professional worries. My friend performs an average of 18 hours of massage every week; Some more, Some less. This One client would in no way ruin him financially, but he very well could ruin him mentally.
There are several areas of your professional life you can apply Paretos Law.
Some examples are:
• 80% of your profits come from 20% of your customers
• 80% of your complaints come from 20% of your customers
• 80% of your website visits come from 20% of your online marketing
• 80% of your sales come from 20% of your products
Some examples are:
• 80% of your profits come from 20% of your customers
• 80% of your complaints come from 20% of your customers
• 80% of your website visits come from 20% of your online marketing
• 80% of your sales come from 20% of your products
You can apply the 80/20 rule to almost any aspect of your life.
I implore you to pick just 1 aspect of your life you would like to improve and attempt to change things based on the 80/20 rule.
One day my friend may listen and enjoy a 97% reduction of his professional stress by reducing his client lode by 1, very annoying, client. :)
Try out something new!
Hope you have a great day!
Michael Ames
LMT, CE Provider
NCBTMB PROVIDER # 451911-12
FLORIDA PROVIDER # 50-13930
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