Wednesday, July 16, 2014

I'll Never See That Client Again!

I’ll never see that client again!

Clients can irritate you for many reasons.  Not all of them warrant an immediate “Get off my table NOW!” response.

If a client is blatantly sexual or leading you into illegal or unethical behavior, then not seeing that client again is an easy decision. There are some boundaries that a professional and ethical massage therapist simply won’t let a client cross.

But what about the more common boundary crossing that clients engage in?
1) Arriving late or not showing up for appointments
2) Booking a relaxation massage and requesting deep tissue once they’re on your table
3) Trying to learn personal information about you

Let’s discuss these boundaries in more detail.

1) Arriving late or not showing up for appointments

This causes an enormous amount of stress for many massage therapists.  On your busy days you often find yourself booked back-to-back, or possibly with a short break scheduled between appointments.  If a client shows up late, there can be pressure to give them their full time on the table, which can eat into your personal time.  There can also be pressure to charge them for only the time you actually massaged them—perhaps 30 minutes instead of the full 60-minute massage.  If this happens a lot it can lead to resentment towards that specific client, which eventually may lead to resentment of all clients, which leads to resentment of your profession.

There is a very good reason for the high burnout rate among massage therapists.  Working too much or too often with poor body mechanics leads to physical burnout.  Meanwhile, the resentment and stress which occur when boundaries aren’t firmly maintained lead to emotional burnout for many therapists.  Most people become massage therapists to help others.  They have a high amount of compassion towards their fellow human beings.  But resentment and stress can whittle away the compassion you started off with.

Why do massage therapists put up with these boundary crossers?

I think there are two primary reasons these clients are not fired or at least induced to modify their behavior through strict boundary setting.

1) Fear.  Fear that you will lose the money this client represents and not be able to replace it with a new, possibly better client.  This is common in any business, but more so amongst massage therapists.  The only way to get over this fear is to face it.  Experienced therapists have found there are always more clients out there.  If you learn from your mistakes and set firm boundaries, you will not only find a new client, you will find a better client.

2) Guilt.  Guilt at charging for your services.  Many massage therapists got into the field to help people.  They often began their careers massaging their family members and friends.  Massage was for fun.  Massages can cost anywhere from $40 to $200 for a one-hour treatment.  That can be a lot of money for the average person.  When a client shows up late for an appointment and you charge them for an hour when they only received 30 minutes of massage, this can lead to feelings of guilt.  The key to avoiding this guilt is realizing you are a professional.  You offer your time as well as a service.  If your time is booked, it is the responsibility of the client to show up and make use of it.

How to fix the problem at its core:

People over-schedule themselves.  They fill their days with more than they can handle.  They forget to factor in traffic delays when traveling somewhere.  Their child gets sick and they forget their appointment.  Life is inherently chaotic, but you can take a few steps to make sure yours isn’t any more chaotic than it has to be.

1) Set boundaries early.  Trying to set a boundary after a certain behavior has been going on for a long time is difficult and can lead to losing a client (although this isn’t always a bad thing).  The trick to avoiding feelings of guilt when setting boundaries is to set them early.  Having a clear office policy that every new client must read and sign helps to establish the responsibilities of the client and the therapist. 

Some common late or no-show policies are:
No-Show:
·         1st offense – warning
·         2nd offense – half payment
·         3rd & future offenses – full payment
*Some may say, “Just fire the client”.  You can definitely do that if their not showing up causes you undue stress.  But if the client is fine with paying the full price for their massage and you are not stressed when it happens, then there doesn’t seem to be a need to fire the client.  Your boundaries have been established, and the client respects them and understands that they are paying for your time as well as the massage.

Late Arrival:
The client pays the full price of the scheduled appointment but only receives whatever time is left in the scheduled time slot.  Some therapists will give the client the full amount of scheduled time on the table if they don’t have anyone else scheduled directly afterward.

The important thing to remember is that every situation is different.  Your policies are not made to be set in stone.  If someone is coming to your office for pregnancy massage and ends up missing an appointment because she went into labor the night before, would you feel comfortable charging her for the missed appointment?  I wouldn’t.

2) Remember, you are a professional and there are plenty of clients.
Professionals charge for their services.  You are a professional.  Your time is valuable to you and your clients.  Setting and sticking to boundaries will help ensure you are treated as a professional.  Remember, your clients value your services.  They are willing to pay you for your massage.

Keeping in mind that there are plenty of clients out there can help you to be firm with your boundaries.  Oftentimes fear will stop a massage therapist from firing a client, fear of not replacing the money that client represents.  Only experience facing this fear will prove to you that there are plenty of clients out there.  Once you fire a “bad” client, you open up the opportunity for a “good” client to fill that space.

2) Booking a relaxation massage and requesting deep tissue once they’re on your table

If you have different rates for relaxation and deep tissue massages you may encounter this type of boundary crosser.  This is not inherently a problem.  It can be an opportunity to upsell the client to the more expensive service.  The problem is when the client doesn’t want to pay the upcharge or promises you a bigger tip for not charging them the difference.

If a client gets on your table and realizes they need more specific work than they thought, that’s good.  They’re in tune with their body and want to make some more positive changes in it.  This is your opportunity to tell them that you can provide a deep tissue massage, it’s “X” amount more, and that amount will be added on to the bill.  If they have no problem with this, great!

Some clients will try this repeatedly, hoping to find a therapist who just does the deep tissue massage instead of confronting them about payment.  This all goes back to many therapists’ feelings of guilt about charging for what they do.  Being firm but respectful with these clients will allow you to solve the problem right away.  If the client is upset by your unwillingness to cross your boundary, you can simply end the massage.  Of course this will be uncomfortable at the time, but ultimately, saying no to someone trying to cross your boundaries will leave you feeling better about your personal and professional life.

If you are an employee of a bigger spa, it can be awkward and tempting if the client offers you a bigger tip on the condition you don’t have them charged for the more expensive service.  You may want to supplement your own income rather than having the corporate machine reap the profits. 

This is an excellent opportunity to flex your professional ethical muscles:



1, 2 & 3, there you go, flex those ethical muscles!  You ultimately get more out of your professional life by providing quality care to your clients and being respectful of your employer as well as yourself and other clients.

3) Trying to learn personal information about you

Oftentimes a client will ask questions about your personal life.  This isn’t always a “creepy” or “bad” thing, at least from the client’s perspective.  They find themselves in a vulnerable position and are seeking comfort in the form of understanding the person who has power over them.  This is a very common occurrence.  Some therapists don’t mind and some therapists find these questions disturbing.

Setting your boundaries in regard to personal questions can seem difficult.  First you have to ask yourself why you want to stop the client from asking personal questions.  Once you understand your motivations you can begin gently encouraging the client to focus on their breathing, reminding them why they are on your table.  Their session is for them.  Whether they are on your massage table for pain relief or relaxation, they should focus on being present in their bodies.  This is easily accomplished through focused breathing.  Many clients will talk to their massage therapist as a way to distract themselves from being present in their body.  Sometimes it can be scary to be present with yourself.  Keep that in mind when encouraging your clients to focus on being present with themselves rather than on you.

Oftentimes this behavior is about the psychological phenomenon of transference.   Massage therapists find themselves in a position of power over their clients.  You may not want that power, but you have it.  The client may transfer feelings about powerful figures in their lives (such as parents, spouses, and doctors) to you.  It is your responsibility as a professional to recognize transference when it occurs and deal with it appropriately.  It can be flattering to have the conversation be about you, and even feel good to know your client is interested in you personally and not just your massage.  It is vital to maintain your professional ethics and remind the client that the massage is about them, not you.  You are the one in control of the session, so it is up to you to compensate if transference seems to be happening.

The important thing you should take away from this article is prevention.  The most important aspect of setting boundaries is doing so in the beginning of any professional relationship.  Laying out expected behaviors and outcomes can take much of the stress surrounding boundary crossing out of the equation.

Remember, there are plenty of clients out there!  Don’t let fear of losing a client stop you from creating a practice filled with good, boundary abiding clients.  Ultimately you are in control.

Many states have Ethics, including Roles & Boundaries, as a CEU requirement for massage therapists.  This course can be done online and serves as an excellent guide for helping therapists deal with ethical situations, including boundaries.

Another great resource for helping you handle ethical and boundary dilemmas with clients is other massage therapists.  Discussing concerns with your fellow massage therapists helps you work out your ethical and boundary related problems in a comfortable, judgment-free atmosphere.  It also helps you bond with your colleagues.  Massage can sometimes leave you feeling isolated.  It is important to meet with your fellow therapists to bond and experience being part of a group.

Advanced Fundamentals offers live & online continuing education courses for massage therapists.  We are a NCBTMB and Florida approved CEU Provider.  Our courses are valid for most states.  Check out our CEU Approvals page to see if we are approved for your state.

Hope you have a great day!
Michael Ames
LMT, CE Provider
407-913-9755
NCBTMB PROVIDER # 451911-12
FLORIDA PROVIDER # 50-13930


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